Mobile Life Centre's study reveals that most Apple Watch owners use it as a watch
A breakdown in usage of Apple Watch is done by Mobile Life Centre at the Department of Computer and Systems Sciences at Stockholm University. The study shows that the majority of Watch interactions (20%) come from time checking, followed by notifications (17%), and workout timing (4%). Apple Watch owners check their wrists 60 to 80 times a day, make eight phone calls and only read one or two emails on the device per month, according to the data.
On time: The Smartwatch in vivo
The user study on the Apple Watch was made by Barry Brown, Donald McMillan and Airi Lampinen at the Mobile Life Centre at the Department of Computer and Systems Sciences, Stockholm University, and Stefania Pizza at Sapienza University of Rome. In the study a dozen participants (seven women, five men) got Apple Watches and wearable cameras that captured on video 1,009 interactions over 34 days.
The paper is under submission to the conference on Computer-Human-Interaction CHI2016.
More than fifty media all over the world have drawn attention to this study. Click the links below to read more in different languages.
December 3, 2015
Source: Angela Westin